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When two avid cyclists said “I do,” they didn’t just unite in marriage—they also combined their individual talents to launch a brand that’s quickly making waves in the cycling community. For this newlywed couple, the love of the ride was more than a shared hobby; it was the spark for a new adventure that would take them from avid cyclists to business owners.
Drawing on their unique skillsets—one talented in product design, the other in project management—they identified a niche in the market that directly targeted American cyclists. The result? Products that combines phenomenal quality, high performance with thoughtful plaid designed, tailored specifically for the U.S. market.
When they first introduced their prototypes, the response was overwhelming positive. Cyclists of all levels appreciated the attention to detail, comfort, and innovation that went into every product. This positive feedback validated their vision and fueled their drive to build a brand that could truly resonate with the cycling community.
About Daniel: In his mid-20's life took an unexpected turn when Daniel was involved in a motorcycle accident. This challenging period became a pivotal moment in his life, leading him to discover cycling as part of his rehabilitation process. What began as a necessary step towards recovery soon blossomed into a newfound passion. Cycling offered Daniel a sense of freedom and strength, helping him rebuild both physically and mentally after the accident.
In his mid-30s, he found that participating in triathlons was an excellent way to stay in shape and maintain his athleticism. This commitment not only kept him physically active but also provided a sense of purpose and camaraderie that fueled his determination to improve.
About Gaby: Cycling was more than just a way to stay fit—it was her go-to stress reliever, a chance to clear her mind and escape the pressures of work. With her keen eye for fashion and design, it wasn’t long before she started envisioning something more. The world of cycling apparel intrigued her, and she saw an opportunity to bring her unique style into the mix.
Designing cycling products came naturally to Gaby. She had always been passionate about fashion, with a particular love for pieces that combined practicality with aesthetic appeal. It was this blend of functionality and style that she wanted to bring to her designs. She knew that cyclists needed gear that performed well on the road but also looked good doing it.
One design element she couldn't resist incorporating was the classic plaid pattern. To Gaby, plaid reflects the essence of traditional American fashion—timeless, versatile, and effortlessly cool. The pattern has deep roots in American culture, evoking a sense of heritage and authenticity that resonated with her own style philosophy. It was only fitting that her cycling gear would feature this iconic pattern, blending form and function in a way that felt uniquely American. She believed that cycling apparel didn't have to be all about performance—it could be stylish, too, without compromising on quality.
Today, their brand Switchback Cycling is a reflection of bold, classic, and authentically American. Their goal is to not only create a brand but also a community of cyclists who appreciate the same blend of tradition and innovation. Every time they see someone wearing a Switchback Cycling product, it’s a reminder that they are not just riding for themselves—they are riding for everyone who shares their passion for the perfect blend of style and performance.
-Switchback Cycling Team